MM STYLe' - DAU

Shopwatch: Y-3 opens in Covent Garden

It’s been ten years since Adidas first paired up with avant-garde Japanese designer Yohji Yamamoto to start the sports label’s Y-3 spin-off. Now the line stands on its own as a go-to label for men looking for high-end performance wear with trademark future-friendly design touches, it seems only appropriate that the brand’s second London store should reflect that Space Age thinking. Located at 12 Floral Street - the former homeof Aubin & Wills - the shop is noteworthy for not only this season’s neon-infused clothes hanging from the rails, but the sleek mirrored walls over by accessories and shoes that give you a 360 on the items sitting on the frosted glass shelves without the need to pick them up. 

Open now at 12 Floral Street, Covent Garden, London, WC2. y-3store.com






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